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22 May 2024

6 min

The power of customization teams: insights from Brainence

Understand what a customization team does, when and how to engage it, and the benefits you get from a customization partner.



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We often hear the same request from businesses: how can they automate and streamline their processes? The answer is simple: customization.

Surprisingly, many businesses don’t realize they can customize their software.

Yes, you can customize your off-the-shelf software to fit your exact needs.

For over five years, we’ve fulfilled numerous customization needs as an official partner to Linnworks, a multichannel order, inventory, and warehouse management solution for e-commerce operations.

Our COO, Anna Vasylko, says clients usually come to us with two main requests:

  • Enable their software to perform new functions.
  • Scale their customization team or hire one to handle customer requests.

To help clients automate and streamline processes, we’ve launched our customization development service.

It’s simple: Brainence assembles a team to handle everything—from integrations and database interactions to embedding third-party apps and creating standalone automation apps—while you focus on your core business goals.

Read on to learn how a customization team integrates with your in-house team, handles requests, and delivers valuable business benefits.

What is customization?

Customization means adapting software to align perfectly with your operations and goals.

Off-the-shelf software may serve your business initially. But as your business evolves, so do its needs.

There’s a risk that generic software won’t support your growth or adapt to changing requirements. Eventually, you’ll need to automate some processes, add new functionality, and scale up to boost productivity. That’s where customization comes in.

It involves making modifications that aren’t available through out-of-the-box functionality, often requiring changes to the code and specialized expertise to execute.

Customizing software typically involves custom coding and, in some cases, custom implementation. This can present challenges you need to address now and in the future.

To tackle customization effectively, you’ll need a customization team.

What is a customization team?

A customization team consists of experts dedicated to your customization projects. They work closely with you to grasp requirements and deliver tailored solutions.

The team size varies based on your needs, ideally comprising of:

  • project managers
  • software developers
  • quality assurance engineers.

You have two options for building a customization team:

  1. Rely on your in-house resources, where your core development team handles customization requests, or hire new team members if needed.
  2. Hire a white-labeled customization team from an outsourced company. This saves you from dealing with the hiring process and disrupting your core processes.

If you decide to assemble a customization team from scratch, remember it shouldn’t take months. For example, at Brainence, if we have suitable specialists available, we can assign them within a week. Otherwise, our process takes up to four weeks to assemble a team ready to tackle software customization requests.

When to engage a customization team?

Scenario 1: Your customization team is overwhelmed

If your in-house customization team is overwhelmed with requests, it’s time to consider seeking external support.

Scenario 2: You lack talents

Conversely, if you lack the resources to handle all the customization requests, outsourcing to a dedicated team can be a viable solution.

Scenario 3: You need to build a team from scratch

Another option is to partner with a reliable customization partner. By entrusting custom solution development to an external team, you can focus on your core business objectives without compromising on the quality or timely delivery of customized solutions.

Need to customize your software? We got you.

Expand your customization capabilities with Brainence’s white-labeled team. Contact us to streamline development and cut costs.

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How can you customize your off-the-shelf software solution?

You have the freedom to make your software look and work the way you want it to. Typical customization solutions include:

  • Custom-built applications

Tailored software solutions designed from scratch to meet unique business requirements. These applications can streamline workflows, improve efficiency, and enhance productivity.

  • Macros and scripts

These are automated scripts or macros created to automate repetitive tasks or add functionality to existing software. For example, in spreadsheet software, macros can automate data entry tasks or perform complex calculations.

  • Integrations

Custom integrations are developed to connect different software systems and streamline data exchange. Integrating various software tools allows for seamless communication and improves overall efficiency.

  • Plugins and extensions

These are custom plugins or extensions developed to add specific features or functionality to existing software applications. For instance, browser extensions can enhance browsing by adding new tools or functionality.

  • Dashboard and reporting tools

Custom dashboards and reporting tools provide insights into key performance indicators (KPIs) and facilitate data-driven decision-making. They can be tailored to display relevant metrics and analytics based on your business requirements.

How does a customization team work with you?

Customizing software to meet your needs or your clients’ requirements shouldn’t take much time and effort.

At Brainence, we follow a tried-and-tested collaboration process to deliver efficient and timely customization solutions.

Step 1: Analysis

We schedule a discussion to understand your requirements and project goals.

Step 2: Strategy and assessment

In a day or two after the initial meeting, we provide a development strategy, timeline, and quote.

Step 3: Customization development

Our experts handle all stages of development, from gathering requirements to deployment and support. We also establish and oversee the process for you to request custom features or add-ons from your customers.

Simple projects typically take up to one week to deliver, while complex ones may require two or three weeks, depending on your needs.

Step 4: Delivery

We deliver the customized solution while you focus on your business objectives. Our team ensures the project meets your needs and is ready for presentation to your customers.

Examples of customizations you can implement

Pro Dashboard

Keep track of your sales, orders, inventory, and user performance with our dashboard. Customize the dashboard to display the information you want with drag-drop functionality.

Advanced Order Allocator

Track sales, orders, inventory, and user performance with our customizable dashboard. Easily tailor it to your needs with drag-and-drop functionality.

Average Order Weight Calculator

Enhance the Open Orders screen with a custom scale label displaying the maximum, minimum, and average order weights. Filters and selections will dynamically recalculate these weights.

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What benefits does a customization team bring to your business?

Increased revenue

Earn a commission on each customization request we develop, boosting your Monthly Recurring Revenue. Focus on your core roadmap without the hassle of managing custom development that only serves specific customer needs.

Flexible team scaling

As your request volume grows, our customization team scales with you. We adjust the size and composition of the team to meet your evolving needs, ensuring you always have the right resources at the right time.

Cost savings

Save significantly with our monthly fee structure for your white-labeled team. This eliminates the need to maintain an in-house development team during slower periods, cutting down on idle costs

Exceptional client satisfaction

Fulfilling every customization request = giving your clients exactly what they need. Increase customer satisfaction by accommodating requests, even those beyond your main development plans.

Looking for a customization team?

Brainence is ready to help you ease the burden of numerous customization requests, build a team from scratch, or take on any of your customization needs.

Reach out to us to expand your customization capacities or build a team from scratch.

Anna helps clients reach their business goals while ensuring excellent customer experience. She’s passionate about developing strategies for business growth and building long-term relationships with her clients.
Chief Operating Officer

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    The most impressive for me was the ability of the team to provide first-class development and meet all the deadlines.

    COO, Replyco LTD,
    United Kingdom


    The team proactively comes up with solutions and is eager to deliver high-quality development support.

    Executive, Software & Consulting Services Provider, Netherlands


    I was blown away by the knowledge that Brainence has about web app development, UX and optimisation.

    CEO, E-commerce Company,
    United Kingdom


    The project management was well-managed. We worked well together to create a refined product.

    CTO, Field Service & Job Management Platform, Australia